Rezident Pty Ltd

About Rezident Pty Ltd

Rezident is a Melbourne-based fractional CMO and CDO partner for retailers and consumer brands. We step in as your senior marketing and data lead, set the direction, and make sure the work gets done and measured. We work across four pillars: Advice: marketing strategy, planning, budgets, governance and commercial decision support at leadership and board level. Data: GA4, Google Tag Manager, Search Console, tracking, attribution, dashboards and reporting you can trust. Media: paid search, paid social, SEO, generative search visibility, and campaign and channel strategy. Operations: marketing operating models, workflows, vendor and agency management, access governance, QA and delivery cadence. We suit retailers that have outgrown ad hoc marketing but don't need, or aren't ready for, a full-time CMO. We also suit businesses with several agencies and tools that need one senior owner to bring them together and hold them to account. We work on Lite, Core and Plus tiers, so the level of senior time matches your stage and budget. Current and recent clients include retailers and brands in wine, cycling and education, covering ecommerce, physical stores and wholesale. What you get: one accountable senior lead, a clear plan, clean data, and regular reporting tied to commercial outcomes.

Services

• Fractional CMO
• Fractional CDO
• Marketing strategy and planning
• Marketing budget and governance
• GA4 and Google Tag Manager setup and audits
• Tracking, attribution and measurement
• Dashboards and reporting
• Paid search and paid social strategy
• SEO and generative search visibility
• Campaign and channel strategy
• Agency and vendor management
• Marketing operating models and workflows
• CRM and marketing automation oversight