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Game Sponsorships · Interactive brand engagement

Put Your Brand at the Centre of the Action!

Engage Australia's retail community through a fun, interactive branded gaming experience, complete with leaderboards, competitions and prizes.

Whether you want to sponsor an existing game or create something entirely new, we'll put your brand into the game and help get people playing!

Enquire About Game Sponsorship Play Our Current Game
The Retail Community Arcade, featuring the Retail Rush game and leaderboards

Sponsorship packages

Two ways to get in the game

Sponsor an Existing Game

$10,000 + GST | 12 Months

Take over one of Retail Community's existing games and make it your own!

  • 12 months of exclusive sponsorship of the game
  • Customised game characters or avatars featuring your team or brand
  • Sponsor logo and branding integrated into the game
  • Branded leaderboard and prize opportunities
  • Ability to offer prizes to top-performing players
  • Promotion through Retail Community's WhatsApp groups
  • Promotion through Retail Community's email communications
  • Promotion through Retail Community's LinkedIn presence
  • Recognition as the official game sponsor
Enquire About This Package
Built around your brand

Create a Custom Game

$20,000 + GST | 12 Months

Want something completely different? We'll create a new game designed around your brand!

  • Everything in the Existing Game Sponsorship package
  • A completely new game concept
  • Custom game design and development
  • Branded characters, environments and gameplay
  • A unique gaming experience aligned with your brand
  • Dedicated game page and leaderboard
  • 12 months of exclusive sponsorship of your new game
  • Promotion through WhatsApp, email and LinkedIn

The additional $10,000 covers the creative concept, design and development of a new game. Both packages include the same 12-month sponsorship and promotional benefits. Custom game concepts and development scope are subject to agreement.

Let's Create Your Game

More Than Just a Game

Your brand won't just appear in the game. We'll help get people playing!

Every game sponsorship includes promotion across Retail Community's communication channels, helping drive awareness, participation and engagement with your branded gaming experience.

WhatsApp

Reach retail professionals through our highly engaged Retail Community WhatsApp groups.

Email

Get your game in front of our audience through Retail Community email communications.

LinkedIn

Build awareness and encourage participation through Retail Community's LinkedIn presence.

All three promotional channels are included in both sponsorship packages.

Promotion is provided as launch support, with further promotion around competitions and prizes at Retail Community's discretion.

How It Works

  1. 1

    Choose Your Game

    Sponsor an existing Retail Community game or work with us to create something new.

  2. 2

    Make It Yours

    We'll integrate your branding, characters and messaging into the gaming experience.

  3. 3

    Bring the Competition to Life

    Engage players through leaderboards, competitions and sponsor-supplied prizes.

  4. 4

    Get Your Brand Playing

    We'll launch and promote the game through Retail Community's WhatsApp groups, email and LinkedIn.

Retail Rush in the Retail Community Arcade

See What We're Playing

Retail Rush is our current arcade-style game: collect customers, inventory, profit and community while avoiding the retail headaches — then climb the leaderboard.

Play the Game

Keep the Game Going!

After your initial 12-month sponsorship, you can renew your sponsorship for another year without paying the initial custom game development cost again.

Renewal pricing starts at $10,000 + GST for 12 months, subject to agreement.

Good to know

  • Both packages run for 12 months.
  • Exclusivity applies to the individual sponsored game, not the entire Retail Community gaming platform — multiple brands can sponsor different games at the same time.
  • Sponsor branding and customised avatars are included in both packages.
  • Prizes are supplied and funded by the sponsor.
  • New game concept, design and development are included only in the Custom Game package, and require an agreed scope.
  • Retail Community retains ownership of the games and underlying intellectual property unless otherwise agreed.
  • We don’t promise specific player numbers, impressions or engagement results.

Ready to Get in the Game?

Let's create a fun and memorable way for your brand to engage with Australia's retail community.

Enquire About Game Sponsorship